How Technology is Changing the Face of Business Today 1 Assignment

How Technology is Changing the Face of Business Today 1 - Assignment Example Therefore, the most critical business processes that largely use information system in Coca Cola Company include customer service and communication. In retrospect, productivity is improved because employees perform their roles and responsibilities with ease when dealing with customers. Additionally, efficiency and transparency is increased when information systems are constantly used in conducting business particularly in issues of marketing (Abrams, 2003). Overall, production processes remain the greatest beneficiary of new technology platforms used by Coca Cola. In Coca Cola Company, IT is the driving force that makes business process faster, cheaper, and more accurate. This is through new communication formats that are easy to manage between the clients and the management. For example, the use of social media forums, text messaging, and teleconferencing ensures that customer-savvy customers are better in selecting their preferred goods and services (Roberts, 2011). It also improves their choices and decisions when giving a feedback or